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Create a Good POD Product Listing
Good Listings Help to Get Sales
The listing page is something that is rarely covered and is a very important aspect to getting sales for your POD product. Being able to turn potential customers into buyers is vital and the most crucial step to get right. When the customer has clicked through to your product listing page, they will first check out the price and the photos that are listed so you need to have them right. Then you need to get them over the line. Most POD merchandise listing descriptions are pretty dull.
If you know your customer avatar and have brought them to the page with your sale advertising, then you will be able to tailor your print on demand product listing to appeal to the likes and dislikes of your visitor. You must do your research to find your target audience and understand why they need it first.
I Like to Set my Description out in Three Steps
First is a brief description of what your POD product is, this must be interesting enough to keep the customer engaged yet contain relevant listing keywords to help get search traffic. Don’t use a description like its come from a shopping brochure, think through the likes and dislikes of the customer and appeal to the person you think has arrived on your page.
Secondly, you should highlight the advantages by using bullet points. List your product features and benefits to the customer as well as a guarantee of satisfaction.
And lastly, add a call to action in your description. Summarise your POD merchandise, create some scarcity, let the customer understand what a great deal they are getting and give a call to action. If you tell them to buy your product then there is a higher chance they will. If you tell them the offer price is today or this week only then you force a decision.
Who Uses the Product and Who Are Your Customers?
You should know this from when you created your product listing, you must have a niche or target audience to sell your merchandise to. If you don’t know or haven’t created your POD product yet, then there are many ways to go about this.
Look at other similar merchandise that’s in your niche on Amazon, eBay, Pinterest or Facebook pages. You will be able to see what type of product people are liking, reviewing and leaving questions on. Here you can note down other groups or types of people that you want to target. Also, you will be able to see any problems they had with these POD products, and or any improvement that can be made. Be sure to include a positive outlook on this in your listing description.
POD Product Features and Benefits
Highlight the quality of your POD product. What material it’s made from, or what make the t-shirt is, size of the cup etc. mention people it would be great for, or events in the year. E.g perfect for birthdays/Christmas etc. This is very easy – just pick 10 great things about your POD merchandise and then choose the best 6 or 7 features or benefits and put them in your bullet points.
Summarising you POD Merchandise Description
If someone has made it to this part of your POD merchandise description, then they are really interested in purchasing. This is the point where you push them over the line. So make sure you tell them what great value they are getting, that it can’t be seen anywhere else in the world and that there is only a certain amount of time that it is available for (the last is what I mean by scarcity). Then just wrap it up with a quick and detailed explanation of the features and benefits and why they need to get one.
One Thing to Remember - Keywords
Once you know your target audience on some platforms you will need to do some keyword research, I normally write my keywords into every description and listing just so I have a standard one for each POD product, it saves me having to go back and edit with updated keywords etc.
Once you have done your Keyword research it is important to put these words into your listing page without stuffing, be selective and keep your description so it feels natural and not contrived.